Delivering outstanding results for our electrical retail partner

Moving home is the perfect time to connect with consumers looking to purchase high value white goods, such as new fridge, washing machine or tumble dryer.

• Our partner’s discount of £30 off £299 and £40 off £399 has driven high engagement with home movers, leading to a strong average response rate and high average order value.
• 63% of customers are new-to-brand with a further 19% ‘lapsed’ or ‘dormant’ – bringing customers at a low £CPA.
• The lifetime value is also high, with a repeat purchase rate of +50% versus the base.